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Theme 3: Care about Quality
A third theme for your social media marketing is quality. Let people see that you care about quality and excellence. Everyone wants to know that if they buy from you, you will deliver as promised, and...
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Get a Couple More Clients
Are you looking for a few more clients? The easiest way to have a steady stream of leads is to set up a simple nurture marketing program designed to get referrals. Most small businesses are built on...
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Theme 4: Share Who You Are
People do business with people they know, like and trust. So let people get to know you better. Let them see that you are a nice person – the kind of person they would be comfortable doing business...
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5 Ways to Use Fiverr
If you haven’t heard about Fiverr you need to check it out! It’s a website all about things people will do for $5. You can search gigs – people who have posted what they will do for $5 – or submit your...
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Theme 5: Show That You’re Connected
Your fifth theme for your social media marketing is to show who is connected with you. This is the whole point of social media! If you can show that other people – particularly people your prospects...
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Theme 6: Show a Bandwagon
Everyone wants to be part of a success. So use social media to let people see that what you do is working – that others are excited about what you offer and are jumping on it. You don’t have to wait...
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Theme 7: Ask for Help
Your seventh theme for social media marketing (and the last in this series) is to let people help you. When you ask people for small favors – that they can easily do – you are helping them feel good...
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Creating a Great Facebook Fan Page: For Small Businesses
Today we’re delighted to have a guest post about Facebook marketing from Craig Robinson of Qwaya. If you’re reading this article and have a small business you want to promote on Facebook, we’re going...
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14 ways to Use Photos on Facebook for Retailers
When I visit Facebook, photos are the first thing to catch my attention. Images tell a story and evoke emotions in an instant. Photos compel people to share it with their friends. Do a search for...
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When Free Is Appropriate (And When It’s Not)!
Here’s a guest post from Sean D’Souza, who is an expert at writing persuasive copy… How powerful is the word F-R-E-E? And where do you draw the line between offering products and services free vs....
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CEO Profiles on LinkedIn: 10 More Excellent Examples
Have you seen what other CEOs are doing on LinkedIn? Viewing other CEO profiles is a great way to get ideas for your own LinkedIn presence. It’s been nearly three years since we published our first...
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